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You have a mobile app: bank check!

Your Facebook and/or Instagram Business Pages are set up: cheque!

Your Facebook Ads Director account is prepare: check!

Perfect. Now you want to get more people installing information technology, using it, and re-engaging with your app over time. Right? Well, you've certainly come to the right place. In this complete guide to Facebook ads for mobile apps, y'all'll acquire how to:

Register your mobile app with Facebook
Select your campaign objectives
Target your audiences
Create infrequent Facebook ads for your mobile app

Let'south become to it!

Register your mobile app with Facebook for Developers

Before we dive into Facebook Ads Manager and set up our starting time mobile app install campaign, yous volition demand to register as a developer on Facebook. If you are non a developer, share this instructional link with your programmer then they can assist and become everything gear up in the App Dashboard.

Here, you will learn how to annals your app, install your iOS Software Development Kit or SDK or your Android SDK, add whatever app events that may be of import for your goals and business, and more. While installing the SDK is optional, nosotros highly recommend doing so to our clients as it tin can provide a higher level of tracking and advertising targeting, thus, more insights. As advertisers, the more than nosotros tin go, the meliorate, equally we tin can use that information to make informed decisions, create custom audience, and optimize our app campaigns. Calculation app events is also optional, merely we recommend setting these up as they relate to your business organisation (such as app install, app launch, add to cart, in-app purchase, etc.). That fashion, you can amend serve your ads to people who are most likely to take an action and create custom audiences using this information.

At present sure if yous've already done this? Want to make sure y'all registered correctly? You can easily encounter if your app is registered and all set up to run in campaigns by inbound your Facebook App ID into Facebook's App Ads Helper.

Set your mobile app entrada objectives

Once the above initial steps are completed, let's dive into campaign set upward. There are 2 main Facebook campaign objectives that you lot'll want to utilize: App Installs and Conversions.

App Install campaigns

If your goal is to bulldoze mobile app installs, select the "App Installs" entrada objective when creating a new entrada.

This campaign objective will help serve mobile app install ads to people in your target audition (more than on this later) who are most likely to take this action. The entrada will optimize towards this goal.

Conversion campaigns

If you are interested in reaching warmer audiences that have already installed your app to entice them to re-engage with, try testing out other campaign objectives, such as "Conversions." With this campaign objective, exist certain to select a conversion event location—your app—at the advertizing gear up level. To do this, select your app, the app store that it resides in for this particular campaign and advertizing set (iTunes or Google Play), and choose an app event that yous want to optimize for, such as in-app purchases, as pictured hither.

Target your audience for mobile apps campaigns

Now that our campaign is selected, head over to the ad set level to select your audition targeting. Who is your target audience? Who is well-nigh likely to install and use your app? Exam and learn!

While the possibilities for targeting may exist countless based on your target market and your business goals, at that place are a number of ways to attain people at various stages of your funnel. Whether it'due south a cold audience through an awareness campaign to drive installs or a re-appointment campaign to drive warmer audiences to continue using your app, you accept to test out strategies to see which of these possibilities work for you lot and your audition. Here a few Facebook targeting options to attempt!

Broad targeting

If you're simply getting started, are unsure of who to achieve, and have some budget to put towards these ads, go broader in your targeting. You lot can select age, gender, and location to see which of these demographics perform better—and which performs all-time. Once you lot figure out which demographics work for you, begin scaling backwards to cutting out under-performing segments based on your results.

Detailed targeting

If you are working with a smaller budget and just getting started, we often recommend starting with a narrower audition that may be more likely to be interested in your app, specially if information technology'southward meant for a niche market place. Ringlet downwardly to the advertisement set level to Detailed Targeting and begin typing in some relevant keywords. If you aren't sure where to begin, endeavour searching for interests that your users may have. For case, if you are a food delivery app, target people who are interested in nutrient, pizza if y'all offer it, or eating out, and and then forth. Another option could exist to target people who are interested in a competitor of yours.

Lookalike custom audiences

Another first-class option to observe relevant new users is to create a lookalike audience in Facebook Ads Manager's Audiences tab.

Here, you can create custom audiences past uploading electronic mail lists yous may have, such as leads, newsletter subscribers, or customers. Or you can employ your website pixel to create custom audiences, such equally website visitors. Or, since we're on the bailiwick of mobile apps, you tin create custom audiences based on app events, such equally installs, add to carts, in-app purchases, and more than. Once yous create these and other custom audiences, if you have at least 100 people in a custom audition, you can create a lookalike audience.

A lookalike audience is an audience that is similar to another audition. With these, Facebook will take an audition you lot've already created and so will generate a new audience of people for you to target based on like interests and behaviors. For case, if yous take your in-app purchase custom audition and create a lookalike, Facebook volition provide a new audience for y'all to target for your app install campaigns. These piece of work very well, and nosotros highly recommend testing them out.

To create a lookalike audience, select a custom audience you've ready so click the drop downwards as pictured below and select "Create Lookalike."

Next, a new window volition announced where you volition need to select the audience location and audience size. As you become started, we recommend the automatic prompt for ane% lookalike, as this audition volition be closely related to your original custom audition. The larger the pct, the broader the lookalike targeting volition exist. Offset with 1% and over fourth dimension, if you are looking for new, broader audiences to reach, expand that pct reach and see how it works for you.

Create killer Facebook ads for mobile apps

With your entrada and advertizement prepare levels set, allow'due south move on to the advert level. With app ads, you take like ad features as other advertising formats, such as text above your creative, headline, and call to action button. Rather than a website URL landing folio, yous'll also accept the option of adding a deep link.

Hither's how to create successful Facebook ads for mobile ads using each of these ad components.

1. Text

For text portion, etch advertizement re-create that is relevant to your campaign goal, would be interesting and relevant to your target audience, and speaks to your app in terms of solutions, benefits, features, or whatsoever new user promotions to encourage installs. At that place is no one-size-fits-all dominion when information technology comes to ad re-create length, so create some that are curt and if appropriate, examination out some longer advertizing copy variations as well to encounter what resonates best with your audience. While by and large, shorter re-create out-performs its longer-grade counterparts, we have seen in some accounts and some campaigns where long form performs better.

2. Headline

Put your best foot forward with your larger and bolded headline. If you lot are targeting a new audition to drive engagements, summarize your app and include its name. If y'all are targeting a warmer remarketing audience, test a promotion, detail a solution, or something exciting near it so users will re-engage.

3. Creative

Select ad creative that volition complement your advertising copy. Facebook and Instagram accept static images and video creatives for app campaigns, so examination them both out. While images perform very well, videos tend to perform better as they exit less to the imagination and visually connect users quicker to your brand and offerings. Nosotros live in an overly stimulated world and anything that has subtle motion every bit users curl down their feeds can help stop them and give their attending to you.

When information technology comes to images, choose something vivid that volition stand out against the white background of feeds. If it'south relevant to your app, endeavor lifestyle photos. For example, if it'southward an app for a dog walking on demand, use images of dogs and smile people walking dogs of various breeds. Test carousel ads and single epitome ads so you can employ more advert existent estate and increase your chances of having something better resonate with the person viewing your ad.

When using video, showcase your app in use, possibly a brief demonstration, or a person using the app, so the viewer can better empathise the app and imagine themselves using it. If it's a massage on-demand app, show a person in a relatable scenario to the target audience, such as existence achy after a long 24-hour interval and so showcase how easy it is to use the app and order a back massage to make you feel meliorate.

4. Deep link

Use deep links to brand the process of downloading your app more than seamless for your users—this volition increase your conversion rates and reduce bounce rates. A deep link will not only send users to your app from the ad, just it can too send them to a specific piece of content. Let's go back to the food commitment app example for this. If yous are promoting pizza in the ad, add together a deep link for a page that will make information technology easiest for users to see pizza place ordering options, rather than merely sending them to the app and leaving them to manually search for pizza themselves.

Check out Facebook's Deep Linking in App Ads in their programmer section to learn more almost deep links and how to use them.

5. Call-to-activeness push

Looking to really drive that action? Ever add a CTA button to guide your users to accomplish the goal by installing, to use your app, or one of the other available options, every bit seen here.

You can also create click-to-call ads in Facebook, for both Achieve and Website Traffic campaigns.

Launch time!

Your initial Facebook mobile app ads campaigns are ready to go alive. Heady! Let them roll and see how they perform. Once you take enough performance information to brand meaningful and statistically significant optimization decisions, run some reports to see what is working well and what is non. Then brainstorm testing some of many variables available to you—such as campaign objectives, advertising set targeting, and advertizing level components—in gild to further ameliorate performance. Have fun, get creative, and keep your users engaged once they install!

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Source: https://www.wordstream.com/blog/ws/2019/06/06/facebook-ads-for-mobile-apps